Fortune 200 Office Products Company Hires Netpique To Increase Sales
Industry: Office Products
Client generates revenues of over $15 billion annually and has 52,000 employees worldwide, 2,500 of which work in direct sales. Client is one of the world’s foremost retailers of office products.
Our client’s focus had been primarily retail and high-end business, leaving the small to mid-market revenue streams for its competitors to acquire. During the dot.com collapse in late 2000, their sales took a dive as over 70 stores closed. They understood that to be the industry leader in all major distribution channels, including retail stores, direct mail, contract delivery, and ecommerce, they needed to rethink how to reach their target customers. Acquiring new business in small- to mid-market became their new focus. However, their business model did not allow them to contact these lines of business without some major internal restructuring.
The Netpique Solution
Netpique offered a turnkey sales solution including modeling, tactical deployment, dedicated professional sales representation, in-person brand recognition, field management, and order processing in less than 45 days.
Face-to-face sales is one of the most traditional forms of selling, yet still the most effective. Nothing can capture the attention of a key decision maker more than a firm handshake, eye-to-eye contact, a warm smile, and genuine enthusiasm. We bring our clients’ products and services directly to their target audiences.
In the Netpique sales model, Netpique remains transparent. Our clients are professionally represented and branded, giving them the opportunity to reach out to every possible decision maker available. We know it’s easy to hang up the phone or throw out a mailer that doesn’t appeal to the majority of the 5 senses. It’s much harder to say no to a smile and eye-to-eye contact.
With Netpique as an extension of the client’s sales force, an additional 2 sales managers and 30 sales representatives were added within 30 days. Within 60 days, the number of sales managers and sales representatives had doubled.
Netpique professionally and transparently acquired 891 new customers within the first 60 days of selling, 2,500 within the first 90 days and 8,500 within the first 180 days! The program continues to expand into other states as Netpique seamlessly and transparently represents our client’s brand. The client views Netpique as an instrumental partner in acquiring market share in an aggressive industry.
Can Netpique Help You?
Contact us and see. With input from you, we’ll develop a fully customized solution that leverages the power of outsourced dedicated field sales to help your company achieve its goals. Call Netpique at 386-246-3149.